Rating (4.8 / 5.0 Rated)

Nellie | Coastal Bloom Dress

$240.00 NZD $119.95 NZD Save $120.05
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STOCK IS SELLING FAST – If the 'Add to Cart' button still works, there is still some stock left!

BLOOM BRIGHTLY BY THE SHORE IN THE NELLIE COASTAL BLOOM DRESS!

The Nellie Coastal Bloom Dress captures the joy of sunlit strolls and ocean-kissed evenings. With vibrant florals and lively ruffle accents, this piece blends free-spirited charm with a flattering, easygoing silhouette. Crafted from soft, breathable fabric, it’s made for warm-weather outings where bold colour and movement tell your story without words.

Why you'll love it:

Floral print fabric: bursts with colour for a fresh, joyful vibe.

Ruffle detailing: adds playful dimension and soft motion to every step.

Breathable material: keeps you cool and light throughout the day.

Flattering cut: accentuates the waist while offering freedom of movement.

Versatile style: ideal for daytime adventures, sunset cocktails, or beachside brunches.

We ship all orders with a tracking code, so you can track your parcel at any time. You will receive the tracking code by email within 24 hours of placing your order. Shipping within New Zealand is free of charge.

Not sure if it’s right for you? We get it. While we can tell you all about it, the best way to know is by trying it for yourself. That’s why we offer a 30-day money-back guarantee on every order. If you’re not completely satisfied, just return the product, and we’ll issue a full refund!

We accept all major credit cards, Apple Pay, and Google Pay. Your payment is 100% secure, so you can shop with total confidence.

Over 50,000 happy customers

What Our Customers Are Saying

★★★★

“Really happy with my order! The fabric feels high quality and the fit is exactly as expected. Delivery was fast too. I’ll definitely be ordering again.”

Emma R.
★★★★★

“The dress fits beautifully and runs true to size. I received so many compliments the first time I wore it. The sizing guide on the website is also very helpful.”

Sophie M.
★★★★★

“Great quality for the price. The colour is even nicer in real life than in the photos. Customer service was smooth and professional.”

Hannah P.
★★★★★

“I was a bit hesitant to order online at first, but everything went perfectly. The packaging was neat and the item fit straight away.”

Olivia T.
★★★★

“Stylish collection and everything feels carefully selected. My top is easy to pair with different outfits. Definitely recommend!”

Mia K.
★★★★★

“Lovely shopping experience from start to finish. Clear communication by email and the clothing item is exactly what I was looking for.”

Grace L.

Our Last Anniversary?

I'm Elle, mother of Maya. Twelve years ago, I started with one sewing machine and one dream: to build a better future for my daughter.

Today we celebrate our 12th anniversary — and maybe it could be our last. With rising costs, it’s becoming harder to keep our small mother-and-daughter brand going.

We need your support now more than ever.

Thank you for being part of our journey.

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All orders within New Zealand are always sent free of charge, insured, and with tracking.

Money-Back Guarantee

We offer a 100% money-back guarantee within 30 days of receiving your order.

8500+ orders delivered

Last month alone, we successfully shipped 8500+ products. Experience the quality and reliability that keeps our customers coming back!